Mercedes-Benz C-Class Cabriolet Video Commercial Hits a Soft Spot in All of Us

Coming up with a good tv commercial is trickier now than it ever was. With viewers facing a continuous assault where everybody is trying to sell them something, a successful ad has the difficult task of finding a way to stand out.
Mercedes-Benz C-Class Cabriolet commercial 4 photos
Photo: Screenshot from YouTube
Mercedes-Benz C-Class Cabriolet commercialMercedes-Benz C-Class Cabriolet commercialMercedes-Benz C-Class Cabriolet commercial
One way to do that is to shout louder than everybody else, but you run the risk of being considered obnoxious. And Mercedes-Benz certainly isn't the kind of brand that can allow itself to be associated with such an image. Mercedes-AMG, maybe, but not the elegant, high-class Benz.

So it went for the second alternative: slowing down. In a world full of noise, a moment of silence and tranquility will be just as impactful as a gunshot in the desert. People will not expect it, so it will hit them right in the head. It may be a little counter-intuitive, but it makes plenty of sense.

The commercial for the new Mercedes-Benz C-Class Cabriolet falls neatly into this category. It forces the viewer to take a break from whatever it was he was doing and allow himself a moment of daydreaming. A pause. And we all know how important they are in this day and age.

It only lasts for one and a half minutes, but you'll find yourself wondering when did those 90 seconds fly by. It touches on one of the biggest frustrations of the modern man, or maybe of men from any era: the world we all lose the moment we reach adulthood.

Mercedes-Benz claims that the C-Class Cabriolet is the perfect vehicle to become a child again, and it says it using the wonderfully laid-out life story of a ginger man we get to watch from the moment he was an infant, to when he can afford a Mercedes-Benz.

The tagline "time to look up again" may apply to any other convertible out there - not to mention it encourages a not so safe way of driving - but that's not enough to ruin what is essentially a very beautiful commercial. And we sure can't have too many of those.

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About the author: Vlad Mitrache
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"Boy meets car, boy loves car, boy gets journalism degree and starts job writing and editing at a car magazine" - 5/5. (Vlad Mitrache if he was a movie)
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