This debut solidifies Salon Prive’s reputation for exclusive access to new cars, for its select audience, as previous examples have included the Rolls-Royce Ghost, Aston Martin One-77 and new Jaguar XJ.
“The relaxed and rarefied atmosphere of Salon Privé is an excellent environment for premium car makers to reveal their latest models to target customers. We’re delighted BMW has come on board, for the first time in 2011, to continue this custom,” said Salon Prive Sales Director, David Bagley.
BMW will also show the epitome of what the M performance badge means, its 4.4-liter V8-powered M3 GTS, which will be on display on the supercar lawn.
Three big changes occur for Salon Prive in 2011, with the main one being that the three-day celebration of supercars, classic cars and luxury brands relocates to the spectacular 200-acre Syon Park, London home of The Duke of Northumberland. The event also takes place one month earlier than previously, on June 22 – 24, placing it at the heart of the British summer season calendar. This year’s event also incorporates a brand new “Quintessentially English Cars” sale by international collector car specialists RM Auctions.
One thing that does not change is the all-inclusive approach to hospitality, as each guest ticket offers full access to all areas, lobster lunch, afternoon tea and unlimited complimentary Pommery champagne. All-Inclusive daytime tickets start from £175 + VAT and can be purchased via the official Salon Prive website.
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