Toyota's Gifony App Lets You Discover the Brand Through GIFs and Music

Toyota Gifony 1 photo
Photo: Toyota
We know their work in terms of cars and all that but up until now we were at a loss in case someone asked us about Toyota's artistical inclinations.
Not anymore, because Toyota looks to be following Infiniti into the colored world of art. In case you're having a hard time figuring out what on Earth I am talking about, here's a memory refresher.

Infiniti made their cars sing (sort of) and recorded a tune from sounds made by models from the QX range about a month ago. In addition, last week they took light painting to another lever, on the Al Reem circuit in Riyadh.

Enough about Infiniti, let's focus on Toyota now. Long story short, the Japanese brand came up with Gifony, an app that uses 45 GIFs to tell the story behind Toyota's production line.

“We wanted to give people a rare glimpse at the story behind how their favorite Toyota cars are made,” said Marjorie Schussel, corporate marketing director at Toyota. Gifony allows users to experience the thrill of stepping into one of our 10 U.S. manufacturing plants for the first time and entering an exhilarating world of sounds, energy, and activity.”

So, in case you were wondering how Toyota is conducting production within its facilities but also didn't want to leave your workspace, now you can get a glimpse of that with only a few clicks.

Wait, hold on, there's more. Users can create unique songs by selecting their favorite GIFs and corresponding sounds. Amateur musicians can select the sound of doors being drilled into place or sheets of steel being stamped into parts to come up with (let's call it) a song.

Without further ado, check the video below and see for yourselves how Toyota went from carmaker to artmaker on this occasion.

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