The company will unveil a pre-production version of the model at the Australian Motor Show in October (the event will be held in Sidney), with the sales debuting in the first quarter of 2011.
“With looks like no other SUV, FJ Cruiser comes to Australia with a pedigree that stretches back 50 years to the legendary FJ40 Land Cruiser. The modern vehicle captures this heritage with its body-on-frame structure, short wheelbase, stocky appearance and the arrangement of its headlights and grille. FJ Cruiser will be the only Toyota vehicle to use the name Toyota spelled out across the grille, instead of the corporate emblem,” stated the press release.
The Australian models will be imported from Japan, with the FJ Cruiser offering a strong brand image - some sort of “the rugged Toyota”.
“FJ Cruiser has loads of character that isn't found in any other SUV, let alone one that is built for off-road terrain,” said Toyota Australia's senior executive director of sales and marketing, David Buttner. “It will be a lot of fun to own and drive, satisfying those who want a modern vehicle with the boulder-crawling spirit of Toyota's legendary off-roaders," the executive added.
The Australian launch of the FJ Cruiser will be the second important event for the company in less than a year, as it will follow the introduction of the Rukus model (June 1).
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