Toyota Miami Launches ‘Exit the Highway’ Campaign

Exit the highway Photo 1 photo
Photo: Danielle Truckenmiller
Americans are invited this summer to leave the highway and take to the scenic routes, stop for sightseeing, feel the wind and the flowers’ aroma in the air and take some pictures.
In partnership with the National Audubon Society, Toyota has recently launched the ‘Exit the Highway’ program in order to bring people back in touch with nature and remind them how beautiful the world is.

"At Toyota, it is not just about fuel efficient cars," said Angela Serrano, Internet Director at Toyota of Hollywood. "It's also about inspiring people to join the conservation movement."

Available at, the platform encourages people to take scenic routes, take pictures and notes in order to share them with others. Moreover, participants will get automatically registered in the contest to win a brand new Toyota Prius v, to enjoy long driving sessions with high fuel efficiency in the future.
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