Toyota Launches #1 For A Reason Campaign

Aiming at reminding consumers why it’s the best-selling retail brand in America, Toyota has launched a new advertising campaign dubbed "#1 For A Reason". The campaign will feature some of the company’s best-selling products (Camry, Corolla, Prius, RAV4 and Tacoma), and will also emphasize on some of the sales accomplishments Toyota vehicles have achieved throughout the years.

The "#1 For A Reason" campaign will run from now and continue throughout the month of March. Broadcast commercials and online media will roll out nationally on February 21, with print ads beginning in March.

Regional-specific broadcast spots will also run during the same time and will call out some of the special interest rates and zero-percent financing offers customers can take advantage of throughout the month.

"For three consecutive years, people have purchased more Toyota vehicles than any other brand," stated Bob Carter, group vice president and general manager of Toyota Division for Toyota Motor Sales, U.S.A., Inc. "We look forward to maintaining this momentum in 2011 as we continue to focus on fuel efficiency, value, quality and safety."

According to Toyota, the Camry is the number-one selling car in America. Camry has retained its sales leadership crown for nine straight years, with more than 90 percent of Camrys sold over the past 15 years still on the road today.

The Corolla is the best-selling car of all time with more than 8.6 million sold in the U.S. since it launched in 1968. The model was awarded with the Top Safety Pick by the IIHS this year.

Toyota also brags its Prius model is the best-selling hybrid in the world, while the Tacoma is the best-selling compact truck, a vehicle that has also obtained the best Overall Value in its segment for 2011 from IntelliChoice.