Photo: Automotive News
Contrary to what European manufacturers do by unifying interior palette across their lineups, Toyota wants to spice its cockpits up and make individual nameplates stand out.
Recently speaking with Automotive News at the Tokyo Motor Show, Toyota global design chief Simon Humphries specified that different palettes will be offered to create different auras to their vehicles.
"Color is a big issue. Customers are looking for something more expressive," Humphries said. "We do not want to go 'European,'" he said. "The way we approach branding is not by making everything a clone of the other models. For Toyota, we have a huge lineup, and we want to manage that in such a way that we essentially create a select shop."
An example of the new approach can be seen in the next-gen Toyota Voxy minivan which wears a lively orange interior trim contrasting with the other black surfaces.
"Color is a big issue. Customers are looking for something more expressive," Humphries said. "We do not want to go 'European,'" he said. "The way we approach branding is not by making everything a clone of the other models. For Toyota, we have a huge lineup, and we want to manage that in such a way that we essentially create a select shop."
An example of the new approach can be seen in the next-gen Toyota Voxy minivan which wears a lively orange interior trim contrasting with the other black surfaces.
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