Despite the massive blows it has received due to Japanese earthquake and the added pressure coming from the sluggish European market, Toyota Motor Europe posted a sales increase for 2011.
Compared to 2010, TME sold 1.7% more cars for a total of 822,386 vehicles, including 778,749 Toyota and 43,637 Lexus vehicles, representing an estimated 4.2% market share. Among the markets where the Big T shone bright, Russia and Ukraine with 48% (132,423 units) and 47% (13,844 units) sales increases respectively remarked themselves.
But Western Europe also picked up an appetite for Toyota, as demand in Germany reached 83,026 units, up 8% from 2010. Sales in Belgium ammounted to 25,588 cars in 2011, up 14%, while Toyota remains the number one automotive brand for passenger cars in Ireland with sales of 12,879 units, up 10% compared to 2010.
“Despite severe supply disruptions during the year and increasingly uncertain economic conditions, we have worked hard to restart our growth in Europe and we were able to post an increase over last year,” said Didier Leroy, President and CEO of Toyota Motor Europe. “2012 will be challenging for the industry in Europe, but we are excited about our product offering in the coming months to help us continue the trend with the much-anticipated GT 86 compact sports car, bringing back the fun of driving, the first full hybrid in the compact B-segment with the Yaris Hybrid, an expansion of the Prius Family, and the all-new Lexus GS.”
But Western Europe also picked up an appetite for Toyota, as demand in Germany reached 83,026 units, up 8% from 2010. Sales in Belgium ammounted to 25,588 cars in 2011, up 14%, while Toyota remains the number one automotive brand for passenger cars in Ireland with sales of 12,879 units, up 10% compared to 2010.
“Despite severe supply disruptions during the year and increasingly uncertain economic conditions, we have worked hard to restart our growth in Europe and we were able to post an increase over last year,” said Didier Leroy, President and CEO of Toyota Motor Europe. “2012 will be challenging for the industry in Europe, but we are excited about our product offering in the coming months to help us continue the trend with the much-anticipated GT 86 compact sports car, bringing back the fun of driving, the first full hybrid in the compact B-segment with the Yaris Hybrid, an expansion of the Prius Family, and the all-new Lexus GS.”
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