Photo: Toyota
It will take a long time for us to square in our mind that the XW60-series, fifth-generation Toyota Prius, is a "cool car" by any stretch of the definition. Even almost a full year after the new Prius started its production run, it still doesn't compute just how appealing and downright stylish the Prius has become after 20 years as a laughing stock, a joke, and a dank meme. But with the 2024 model year, the only people about to be laughing are Toyota, all the way to the bank.
With the all-too-vital sophomore year for the fifth-gen Prius, Toyota knew they already had a winning formula on their hands. All that was needed to bring things to another level was a spattering of extra refinements and features, which accentuated the strengths of an already robust and appealing package. With its stunning, almost sports car-like silhouette and optional 19-inch wheels, it won't be hard for the average Prius hater to finally come around to the brand after two decades of non-stop jokes, quips, and jeers at the Prius' expense.
Across three trim packages from the entry-level LE, the mid-range XLE, and the range-topping Limited, Toyota allows prospective Prius buyers to choose the luxuries and features they do want and leave out those they don't. For example, the lower-end LE only receives 17-inch alloy wheels, while the top-of-the-line Limited makes use of premium paint color choices like Supersonic Red and Wind Chill Pearl. All 2024 Priuses come with the choice of a front-wheel-drive or an all-wheel-drive powertrain. All will make use of Toyota's 2.0-liter M20A-FXS inline four-cylinder gas engine paired with an electric motor that combines to make a combined 194 horsepower.
Enough to whisk this once-wimpy hybrid to 60 mph in a brisk 7.2 seconds in front-wheel-drive-only models and seven seconds flat with an AWD system installed. With a plethora of up to six USB-C ports available across the range and a center infotainment screen ranging from eight inches to 12.3 inches, depending on the trim package, the 2024 Prius has what it takes to satisfy the ever-growing standard needs and wants that new car-buyers in 2024 don't just expect but demand. That includes a fancy camera and sensor-operated parking assist system that helps orient the vehicle into a pre-selected parking spot with a bare minimum of fuss.
With a starting price of just $27,650 for the entry-level Prius LE, the 2024 Prius manages to pack a whole lot of technology and refinement into a price point that the average working-class American might conceivably be able to afford. With the price of battery-EV and hybrid-drive automobiles growing as each day passes, it's a sign that at least Toyota still looks out for the little guy on occasion. Check the official press release down below if you want to learn more.
Across three trim packages from the entry-level LE, the mid-range XLE, and the range-topping Limited, Toyota allows prospective Prius buyers to choose the luxuries and features they do want and leave out those they don't. For example, the lower-end LE only receives 17-inch alloy wheels, while the top-of-the-line Limited makes use of premium paint color choices like Supersonic Red and Wind Chill Pearl. All 2024 Priuses come with the choice of a front-wheel-drive or an all-wheel-drive powertrain. All will make use of Toyota's 2.0-liter M20A-FXS inline four-cylinder gas engine paired with an electric motor that combines to make a combined 194 horsepower.
Enough to whisk this once-wimpy hybrid to 60 mph in a brisk 7.2 seconds in front-wheel-drive-only models and seven seconds flat with an AWD system installed. With a plethora of up to six USB-C ports available across the range and a center infotainment screen ranging from eight inches to 12.3 inches, depending on the trim package, the 2024 Prius has what it takes to satisfy the ever-growing standard needs and wants that new car-buyers in 2024 don't just expect but demand. That includes a fancy camera and sensor-operated parking assist system that helps orient the vehicle into a pre-selected parking spot with a bare minimum of fuss.
With a starting price of just $27,650 for the entry-level Prius LE, the 2024 Prius manages to pack a whole lot of technology and refinement into a price point that the average working-class American might conceivably be able to afford. With the price of battery-EV and hybrid-drive automobiles growing as each day passes, it's a sign that at least Toyota still looks out for the little guy on occasion. Check the official press release down below if you want to learn more.
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