After putting its problems behind it, Toyota has found new confidence with it wants to share with the world. A new tagline was announced today, “Let’s Go Places,” reflecting the company’s to more exciting cars, and also replacing the old slogan “Moving Forward.”
The theme represents the vision of Toyota Motor Corporation President, Akio Toyoda, and was revealed today at the Toyota National Dealer Meeting in Las Vegas.
““Let’s Go Places” evokes the forward-looking and optimistic momentum of Toyota in America. It invites consumers on a journey to see new places, discover new possibilities and dream big dreams together with Toyota,” Toyota says.
“Let’s go Places” will debut nationally on December 31, 2012, as part of the campaign for the radically new Avalon.
“Let’s Go Places” speaks to the evolution of Toyota and our commitment to leading through innovation, enriching lives and connecting with customers in new ways they define,” said Bill Fay, group vice president and general manager, Toyota Division. “It is energetic, aspirational, inclusive and very versatile. The phrase conveys a dual meaning of physically going places and taking off on an adventure, while also expressing optimism and the promise of exciting innovation that enriches people’s lives. It allows our associates, customers, dealers, and suppliers to interpret it in ways that are most personally relevant to them.”
““Let’s Go Places” evokes the forward-looking and optimistic momentum of Toyota in America. It invites consumers on a journey to see new places, discover new possibilities and dream big dreams together with Toyota,” Toyota says.
“Let’s go Places” will debut nationally on December 31, 2012, as part of the campaign for the radically new Avalon.
“Let’s Go Places” speaks to the evolution of Toyota and our commitment to leading through innovation, enriching lives and connecting with customers in new ways they define,” said Bill Fay, group vice president and general manager, Toyota Division. “It is energetic, aspirational, inclusive and very versatile. The phrase conveys a dual meaning of physically going places and taking off on an adventure, while also expressing optimism and the promise of exciting innovation that enriches people’s lives. It allows our associates, customers, dealers, and suppliers to interpret it in ways that are most personally relevant to them.”
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