The new plans plans offer complimentary normal factory-scheduled maintenance and 24-hour roadside assistance for two years or 25,000 miles, whichever comes first.
“The two maintenance plans, which go into effect today, make Toyota the first full-line brand to offer a complimentary maintenance plan standard on new Toyota vehicles within its line-up. The brand began offering complimentary maintenance plans this spring as part of its seasonal sales programs. Due to the favorable response from customers, including 73-percent who said it improved their confidence in Toyota, both plans are now standard on new-vehicle purchases across the Toyota and Scion line-up,” stated the press release.
Both maintenance plans include all standard factory-recommended maintenance services that are mentioned in the vehicle’s owners manual. The list includes oil and filter changes, tire rotations, lubrication of key chassis parts/components, a 19-point inspection and 24-hour roadside assistance (lockout protection, flat tires, towing, jump starts and others).
"The two complimentary maintenance plans were developed to help improve overall cost of ownership and provide invaluable peace of mind for our customers," said Bob Carter, Toyota Division group vice president and general manager. "The new programs were inspired by owner feedback and once again reflect how Toyota listens to its customers."
Toyota will collaborate with its advertising agency, Saatchi & Saatchi, to market this new offer through a variety of channels.
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