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TomTom Chosen to Collaborate with the Dutch Traffic Innovation Center

TomTom 1 photo
Photo: TomTom
Dutch company TomTom was chosen by the Dutch National Road Authority to collaborate with the newly developed Traffic Innovation Center, in partnership with Simacan.
This comes after the company improved the TomTom Traffic product for traffic managers to capture and act on every minor change in flow. Simacan will merge various road authority datasets, for example the motorway’s matrix signs, with the TomTom Traffic product. The two companies will work together to improve traffic flow by smarter use of infrastructure and technology.

Ralf-Peter Schafer, Head of Traffic at TomTom, declared, “We’re excited about this collaboration. It enables us to take the next step in improving traffic flow for everyone. TomTom and Simacan are innovating traffic management in ways that will ultimately serve the needs of connected and self-driving cars.

The Dutch Ministry of Infrastructure and the Environment has founded the Traffic Innovation Centre because the Netherlands wants to become the leader in the field of Smart Mobility with a focus on car drivers.

Laurens Schrijnen, Director at the Traffic Innovation Centre, stated that “We see great potential for road authorities in this new business arrangement with TomTom. This initiative paves the way for new and innovative use cases that will improve overall traffic management.

TomTom recently delivered its Highly Automated Driving (HAD) map products, at CES 2016. The system is meant for California’s interstate roads as well as Michigan’s interstates and freeways, two states known for being a Paradise for self-driving cars. Thanks to HAD map systems, a vehicle will know its exact position at all times.

By delivering these products, TomTom helps the automotive industry in bringing autonomous driving closer to reality.

After releasing the HAD and closing the deal with the Dutch Traffic Innovation Center, we’re curious how much time will pass until the self-driving cars will be ready to cross the Ocean, for testing in Europe. Our guess, not too long.
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