This is How Mercedes-Benz Markets The Pre-Safe Brake

Based in Hamburg, the Jung von Matt creative agency has been responsible for most if not all European and global Mercedes-Benz commercials and model campaigns in the last few years, with the company being in charge of that since 2009, when the Mercedes-Benz E-Class W212 was launched.
Mercedes-Benz Pre-Safe Ad 4 photos
Photo: Jung von Matt/Daimler AG
Mercedes-Benz Pre-Safe Brake CampaignMercedes-Benz Pre-Safe Brake CampaignMercedes-Benz Pre-Safe Brake Campaign
One of their most famous works is the amusing “Chicken” commercial for the Magic Body Control system in the new Mercedes-Benz S-Class W222, even though it was sadly a bit on the unoriginal side.

In 2014 they are back with another round of whimsical Mercedes-Benz ads, only this time they are tailored for the Pre-Safe Brake, part of the Intelligent Drive array of systems which were also marketed by Jung von Matt with the help of Michael Schumacher last year.

So far, there are three distinct ads, all sharing the same theme “So that nothing happens, even if the impossible happens – The Pre-Safe Brake, an innovation from Mercedes-Benz Intelligent Drive.”

As some of you know, Mercedes-Benz Intelligent Drive is a collection of active safety features which can pretty much help you minimize or even completely avoid serious crashes with the help of an array of sensors and/or cameras that are connected together in one single system.

The Pre-Safe Brake, especially when coming with pedestrian detection and an urban braking function is probably the most important technology from Mercedes-Benz Intelligent Drive.

It can technically make the car brake by itself to prevent or minimize frontal impacts with both other vehicles or pedestrians crossing your path, with its efficiency depending on the Mercedes-Benz model it is fitted on – as more expensive ones have more active safety systems working together under the Intelligent Drive umbrella.
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram Twitter
About the author: Alex Oagana
Alex Oagana profile photo

Alex handled his first real steering wheel at the age of five (on a field) and started practicing "Scandinavian Flicks" at 14 (on non-public gravel roads). Following his time at the University of Journalism, he landed his first real job at the local franchise of Top Gear magazine a few years before Mircea (Panait). Not long after, Alex entered the New Media realm with the project.
Full profile


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories