Last month we were telling you about the upcoming start of an unprecedented Mercedes-Benz campaign in which the Intelligent Drive systems will be showcased with the help of seven time Formula 1 champion Michael Schumacher.
If you remember the hilarious “Chicken” ad, it was exemplifying the Magic Body Control, which is part of the Intelligent Drive array of systems.
The first English language commercial featuring Schumacher was just released on the official Mercedes-Benz YouTube Channel and it also includes a special appearance of the W222 generation of the S-class, since it's the model which has the most Intelligent Drive systems anyway.
“Mercedes-Benz Intelligent Drive heralds a new era of active driving safety and underscores once again our standing as a pioneer in the field of safety. This is highlighted by the campaign”, said Dr Jens Thiemer, Head of Brand Communications at Mercedes-Benz Cars. “Michael Schumacher is the ideal partner here, as he has always been a champion of safety, both on the race track and on the road. Understanding as he does just how important it is to be able to anticipate situations in order to minimize dangers, he is a declared supporter of driver assistance systems.”
If you want to learn more about the collection of system comprising Mercedes-Benz Intelligent Drive, you might want to check mercedes-benz-intelligent-drive.com.
Alex handled his first real steering wheel at the age of five (on a field) and started practicing "Scandinavian Flicks" at 14 (on non-public gravel roads). Following his time at the University of Journalism, he landed his first real job at the local franchise of Top Gear magazine a few years before Mircea (Panait). Not long after, Alex entered the New Media realm with the autoevolution.com project. Full profile
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