Photo: Volkswagen
For about a year now we have been waiting for Volkswagen to come true on its promise of showing a logo change, the new important piece of its new global identity and brand image. Because of the carmaker’s earlier statements, we were all expecting the new logo to surface in spring 2019.
It didn’t, and it wasn’t until the beginning of September that the Germans showed the world how their new logo looks like: an emblem stripped of unessential adornments, no longer 3D-looking and a lot, lot thinner than before.
The new logo was presented at about the same time as the presentation of the electric ID.3, and thus kind of slipped under the radar and went unnoticed. But as the German carmaker started rolling it out to more and more markets, it’s clear we’ll have to get used to it.
As per Volkswagen, the logo was designed this way to be usable in digital applications. After all, one of the main targets of the carmaker is to offer an experience like no other for its customers, with a huge emphasis on technology.
Presently, Volkswagen is introducing the new logo to the Brits, but soon the entire world will get to experience it first hand. It will be deployed on vehicles (both passenger and commercial), customer contacts and in the brand presentation as a whole. There’s even a giant illuminated version of it on top of VW’s headquarters building in Wolfsburg.
“We have created a new holistic global brand experience on all channels and across all touch pointsm,” said in a statement at the moment of the unveiling Jochen Sengpiehl, Chief Marketing Officer of Volkswagen.
“As a general principle, the aim in future will not be to show a perfect advertising world. In our presentation, we want to become more human and more lively, to adopt the customer’s perspective to a greater extent and to tell authentic stories.”
The new logo was presented at about the same time as the presentation of the electric ID.3, and thus kind of slipped under the radar and went unnoticed. But as the German carmaker started rolling it out to more and more markets, it’s clear we’ll have to get used to it.
As per Volkswagen, the logo was designed this way to be usable in digital applications. After all, one of the main targets of the carmaker is to offer an experience like no other for its customers, with a huge emphasis on technology.
Presently, Volkswagen is introducing the new logo to the Brits, but soon the entire world will get to experience it first hand. It will be deployed on vehicles (both passenger and commercial), customer contacts and in the brand presentation as a whole. There’s even a giant illuminated version of it on top of VW’s headquarters building in Wolfsburg.
“We have created a new holistic global brand experience on all channels and across all touch pointsm,” said in a statement at the moment of the unveiling Jochen Sengpiehl, Chief Marketing Officer of Volkswagen.
“As a general principle, the aim in future will not be to show a perfect advertising world. In our presentation, we want to become more human and more lively, to adopt the customer’s perspective to a greater extent and to tell authentic stories.”
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