The New Volkswagen Logo Is Just Flat and Skinny, and Now It Spreads Worldwide
27 Sep 2019, 14:01 UTC · By: Daniel Patrascu / The new VW logo is stripped of unessential adornments, no longer 3D-looking and a lot, lot thinner, to be used in future digital applications
Hyundai Overhauls Its Brand Image
6 Dec 2010, 14:00 UTC · By: Andrei Costea / Hyundai's aim at the higher-end segment is underlined by its new global branding strategy that will be announced at the Detroit Auto Show in January. The carmaker is trying to push its image up...
Buick Must Lower Its Average Buyer Age - Currently 70
29 Dec 2009, 09:38 UTC · By: Andrei Tutu / Brian Sweeney, Buick-GMC’s new chief has a new purpose in (professional) life: to dramatically reshape the Buick brand image. That is because the current average age of a Buick sedan buyer ...