Photo: Chevrolet
When Ford presented the Mustang in the ‘60s, the Blue Oval singlehandedly created the pony car segment. The first production model was manufactured in March 1964. During the first model year (1965), FoMoCo moved 318,000 units of the Mustang. Chevrolet and Dodge were a little late to the pony car party, launching the Camaro and Challenger in '66 and '69, respectively.
And that’s the thing with pony cars. Since the 1960s, Ford’s Mustang reigns supreme as far as sales volume is concerned. Of course, the Camaro and the Challenger caught the Mustang on the wrong foot on several occasions, but as fate would have it, the Mustang would bounce back to the number 1 spot.
This slightly uneventful dynamic in sales numbers is the reason why it’s big news every time Chevrolet or Dodge give Ford a run for its money, a bit like what happened in September 2016. With 6,577 units of the Camaro sold vs. 6,429 Mustangs and 5,698 Challengers, Chevrolet higher-ups are chuffed to bits the Camaro outsells its archenemy for the first time since October 2014.
That’s 22 months of waiting for GM, which is a long, long time in an epoch where the industry is more fast-paced than ever. Year-to-date, the Mustang is king of the hill, having sold 87,258 units through the month of September 2016. The Camaro settles for second, with 54,535 units. On third spot, the Challenger is hot on the heels of GM’s weapon of choice, with 51,186 units.
Broken into market share, the Ford Mustang enjoys the biggest slice of the pie: 45.2 percent. Then there’s the Chevrolet Camaro, with 28.3 percent, a little bit ahead of the Dodge Challenger’s 26.5 percent. Now here’s a little question for you: what do the given sales numbers mean in the long run?
In the case of the sixth-generation Mustang, which has been around since 2014, Ford is currently working on a mid-cycle facelift. As for the brutish Challenger, the FCA-owned Dodge brand is slated to expand the lineup with two new models: the Challenger GT AWD and the Hellcat V8-engined Challenger ADR, complete with a widebody kit and flared wheel arches.
This slightly uneventful dynamic in sales numbers is the reason why it’s big news every time Chevrolet or Dodge give Ford a run for its money, a bit like what happened in September 2016. With 6,577 units of the Camaro sold vs. 6,429 Mustangs and 5,698 Challengers, Chevrolet higher-ups are chuffed to bits the Camaro outsells its archenemy for the first time since October 2014.
That’s 22 months of waiting for GM, which is a long, long time in an epoch where the industry is more fast-paced than ever. Year-to-date, the Mustang is king of the hill, having sold 87,258 units through the month of September 2016. The Camaro settles for second, with 54,535 units. On third spot, the Challenger is hot on the heels of GM’s weapon of choice, with 51,186 units.
Broken into market share, the Ford Mustang enjoys the biggest slice of the pie: 45.2 percent. Then there’s the Chevrolet Camaro, with 28.3 percent, a little bit ahead of the Dodge Challenger’s 26.5 percent. Now here’s a little question for you: what do the given sales numbers mean in the long run?
In the case of the sixth-generation Mustang, which has been around since 2014, Ford is currently working on a mid-cycle facelift. As for the brutish Challenger, the FCA-owned Dodge brand is slated to expand the lineup with two new models: the Challenger GT AWD and the Hellcat V8-engined Challenger ADR, complete with a widebody kit and flared wheel arches.
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