Photo: Robinsons of Worcester
Pink is used for all sorts of things in the automotive world. On a VW Beetle, it means the car belongs to a lady. On a Chinese car, it's there for luck and on a 1970 Chevy Impala, it means the owner is pimpin'. But what's it doing on a truck? Let's find out together.
A British transportation company called Robinsons of Worcester found pink was the best way to advertise their business in a highly competitive market. When the current owner of the business bought a brand new Scania tractor in 2009, he decided to have it painted pink because it was his daughter's favorite color.
People on the street started taking pictures with the pink truck, so he soon realized it was a great marketing tool. Now, lots more girly trucks have been added to the fleet and they even have a dedicated Facebook page where you can submit your own photo and win a pink beanie. What's more, these girly trucks all have equally girly names, like "Alice" and "Lady Helen", named after a member of the Royal Family.
"Our fleet of pink trucks certainly makes us stand out from the crowd and we have developed quite a following up and down the country!" says Edward Robinson.
The company largely focuses on the tipper business, but when it actually started out as a livestock and dairy farming business over 70 years ago. Wonder what the cows and sheep would make of this?
People on the street started taking pictures with the pink truck, so he soon realized it was a great marketing tool. Now, lots more girly trucks have been added to the fleet and they even have a dedicated Facebook page where you can submit your own photo and win a pink beanie. What's more, these girly trucks all have equally girly names, like "Alice" and "Lady Helen", named after a member of the Royal Family.
"Our fleet of pink trucks certainly makes us stand out from the crowd and we have developed quite a following up and down the country!" says Edward Robinson.
The company largely focuses on the tipper business, but when it actually started out as a livestock and dairy farming business over 70 years ago. Wonder what the cows and sheep would make of this?
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