Photo: 20th Century Fox/autoevolution edits
The Apple Car failed, the Vision Pro isn't the hit that Apple hoped, and the iPhone typically sticks with the same "new chip, better camera, improved battery life" recipe every year.
Apple has more or less lost ground in the innovation battle, so the company is trying to find its next big thing by exploring multiple unusual ideas that could change our lives.
One of them is a mobile robot whose role would be to follow the owner around the house to perform various tasks.
A world filled with robots supposed to do whatever we say is something we've all seen in movies, and while the tech world seems to be aiming in this direction, companies involved in developing such machinery make slow progress in their projects.
Apple believes it has what it takes (meaning money and technology) to build a mobile robot, according to a recent report.
The idea is still in the very-very-very early days and could always be dropped, but Apple seems to be aiming for the sky with its robot. It even planned to develop advanced capabilities like cleaning the dishes in a sink, but the iPhone maker reportedly considered this approach too difficult from an engineering perspective.
After the failed Apple Car development, the company treats new ideas more carefully, especially as it doesn't afford to invest billions of dollars in another product that never launches. The Apple Car project started in 2014 and reportedly received a total investment of $10 billion before getting dropped.
If the company eventually pursues this idea with a production version, Apple's planned robot could be a significantly evolved version of Siri. It'd use artificial intelligence for human interaction, though it's unclear what tasks it'll eventually be able to conduct.
Apple also explored developing a table-top device, though it has hit similar development shortcomings on this project, too.
Meanwhile, Apple is still trying to recover after the demise of the Apple Car, and the company still seems to be in damage control mode, struggling to find a revolutionary idea to direct its resources. The only good things that remain after the failed development of a vehicle are the technology developed for the car, which could eventually be licensed to automakers to be integrated into other projects, and the know-how that allows Apple to develop new capabilities for products spearheading its automotive expansion.
Apple Maps and CarPlay are now Apple's big bets in the car world, and both will receive major updates in the coming months. CarPlay 2.0 is around the corner, with the first models offering the new experience projected to land by the end of the year. Apple Maps will receive new features in iOS 18, including support for custom routes.
One of them is a mobile robot whose role would be to follow the owner around the house to perform various tasks.
A world filled with robots supposed to do whatever we say is something we've all seen in movies, and while the tech world seems to be aiming in this direction, companies involved in developing such machinery make slow progress in their projects.
Apple believes it has what it takes (meaning money and technology) to build a mobile robot, according to a recent report.
The idea is still in the very-very-very early days and could always be dropped, but Apple seems to be aiming for the sky with its robot. It even planned to develop advanced capabilities like cleaning the dishes in a sink, but the iPhone maker reportedly considered this approach too difficult from an engineering perspective.
After the failed Apple Car development, the company treats new ideas more carefully, especially as it doesn't afford to invest billions of dollars in another product that never launches. The Apple Car project started in 2014 and reportedly received a total investment of $10 billion before getting dropped.
If the company eventually pursues this idea with a production version, Apple's planned robot could be a significantly evolved version of Siri. It'd use artificial intelligence for human interaction, though it's unclear what tasks it'll eventually be able to conduct.
Apple also explored developing a table-top device, though it has hit similar development shortcomings on this project, too.
Meanwhile, Apple is still trying to recover after the demise of the Apple Car, and the company still seems to be in damage control mode, struggling to find a revolutionary idea to direct its resources. The only good things that remain after the failed development of a vehicle are the technology developed for the car, which could eventually be licensed to automakers to be integrated into other projects, and the know-how that allows Apple to develop new capabilities for products spearheading its automotive expansion.
Apple Maps and CarPlay are now Apple's big bets in the car world, and both will receive major updates in the coming months. CarPlay 2.0 is around the corner, with the first models offering the new experience projected to land by the end of the year. Apple Maps will receive new features in iOS 18, including support for custom routes.
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