The Chrysler Group is debuting a new marketing campaign today, introducing the “Premiere Event”, which allows select Chrysler, Jeep, Dodge and Ram Truck owners and dealership customers to receive a $25 gift card by completing a test drive.
And there’s more - you can also win a new car! Let's see how this works: while the customer who holds a redemption code is at a dealership for a test drive, he can try his luck at a “Spin and Win” promotion, having the chance to win a new 2011 vehicle, priced at up to $30,000 MSRP.
“It's all part of Chrysler Group's unique Premiere Event that begins today and continues through March 23, and includes the Chrysler, Jeep, Dodge and Ram Truck brands. The event is designed to encourage customers to visit local dealerships and test drive any of the 16 all-new and significantly-refreshed Chrysler, Jeep, Dodge and Ram Truck models that the company launched in 2010, including the all-new 2011 Jeep Grand Cherokee, the all-new 2011 Dodge Durango three-row utility vehicle, and the new 2011 Chrysler 200 mid-size sedan,” explained the press release.
The Premiere Event includes 1,965 Chrysler Group dealers, a figure that can be translated into 94 percent of the dealer's volume.
"This is a golden opportunity for our customers to experience any model in our new product lineup, earn a $25 gift card doing so, and even have the chance to win a new 2011 Chrysler Group vehicle," said Fred Diaz, President and CEO, Ram Truck Brand and Lead Executive for U.S. Sales.
And there’s more - you can also win a new car! Let's see how this works: while the customer who holds a redemption code is at a dealership for a test drive, he can try his luck at a “Spin and Win” promotion, having the chance to win a new 2011 vehicle, priced at up to $30,000 MSRP.
“It's all part of Chrysler Group's unique Premiere Event that begins today and continues through March 23, and includes the Chrysler, Jeep, Dodge and Ram Truck brands. The event is designed to encourage customers to visit local dealerships and test drive any of the 16 all-new and significantly-refreshed Chrysler, Jeep, Dodge and Ram Truck models that the company launched in 2010, including the all-new 2011 Jeep Grand Cherokee, the all-new 2011 Dodge Durango three-row utility vehicle, and the new 2011 Chrysler 200 mid-size sedan,” explained the press release.
The Premiere Event includes 1,965 Chrysler Group dealers, a figure that can be translated into 94 percent of the dealer's volume.
"This is a golden opportunity for our customers to experience any model in our new product lineup, earn a $25 gift card doing so, and even have the chance to win a new 2011 Chrysler Group vehicle," said Fred Diaz, President and CEO, Ram Truck Brand and Lead Executive for U.S. Sales.
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