Tata Nano Sold 51,000 Order Forms in Five Days

The cheapest car in the world seems to put facts behind the company officials' hopes that the car will be a best seller. Future Nano dealers sold no less than 51,000 order forms since the campaign began on April 1, Indian sources said.

"The response has been quite good, even though customers have not been given a chance to test-drive the car," a company official was quoted as saying by economic Times newspaper. The 50,000 vehicles required through these form are likely to be produced in the first year of production.

A fifth of the total number of forms were sold in New Dehli through Westside, World of Titan and Croma dealerships, SBI branches and fourteen other preferred banks. "There has been a huge response to the Nano and we ran out of forms at one of our dealerships at Connaught Place," one of the dealers said.

One of the biggest fears Tata is faced with is that the Nano can give birth to a black market for the vehicle. As a results, the forms clearly state that "only one Tata Nano car per person (is allowed), to be selected in accordance with the procedure set out."

Tata Nano costumers don't even have a choice regarding their future vehicle's model or color. Due to production restraints, the Indian manufacturer reserves the right to choose for the client. Some of them haven't had a change to see the car 'in the flesh' anyway, as Tata didn't display the car at all of its dealerships.

"In case Tata Motors is not able to match the preference, Tata Motors will offer the other available variant. The differential amount will be adjusted at the time of delivery," one of the form's provision states.

Update on April 21: Half a million Nanos ordered
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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