Audi Connect will be launched in April on the new A7, and promises to change the way in which connectivity is done in a vehicle. The Audi system includes everything and anything that makes up today's information filled world, from Google Earth, Google Local Search, and Sirius Traffic information.
T-Mobile will be supplying Audi's vehicles with a SIM card which will form the missing link between T-Mobile’s network and the Audi MMI Navigation Plus system. The SIMs will come with the car, meaning that the owner can choose to subscribe to the Connect services at any time. Audi Connect will also be offered with a six-month complimentary trial period.
"The launch of Audi Connect is part of a foundational strategy to help Audi lead with first-to-market, cutting-edge connected services,“ said Johan de Nysschen, president, Audi of America. "We’re looking forward to a productivel relationship with T-Mobile USA as we give motorists and passengers the ability to access the most current information and enhance their enjoyment of their Audi vehicle.“
Audi's entrance on the infotainment market occurred a while ago, but the German auto maker is hoping that the new system will open doors and provide previously unexpected experiences for the drivers of its vehicles. Connect will soon be deployed in more and more vehicles, starting with the A7 and continuing with the A8, A6 and the Q7.