Suzuki Airs TV Spots for the SX4

Many automakers might have announced at the beginning of the year that advertising was not a priority for them amid the global recession but realizing that only the commercials can make their products known to the public, some of them changed their minds.

One example of a car maker that has avoided advertising at the beginning of the year in order to cut down costs is American Suzuki Motor Corp. However, the Japanese automaker is now back on television with commercials for the SX4 small sedan and hatchback, Autonews has reported.

Thus, Suzuki intends to air commercials for the SX4 that call it "mightier than the Mini" during the weeks of March 16 and 23. The theme of the spots is the comparison between the SX4 and the Mini, saying that the SX4 has more power and a better warranty than Mini and it's cheaper.

For those who want to watch the spots, they will be broadcasted on such national cable networks as the Discovery Channel, VH1 and Animal Planet, along with local cable systems.

In addition, next month, Suzuki might air commercials for the Grand Vitara provided that the company reaches the conclusion that the vehicle needs more advertising.

Gene Brown, Suzuki's vice president of automotive marketing and public relations, refused to give details about the size of Suzuki's advertising budget.

"The Holy Grail today is maintaining the flexibility to respond on a quarter-by-quarter basis," he says.

What's more, Brown said that Suzuki will cut its spending to advertise in U.S. media during the fiscal year that begins April 1.

"Everyone has to conserve cash," Brown explained. "The question is when."

Until Suzuki decides what other cars they will promote, take your time and enjoy the commercials if you have time to watch TV these weeks.