Study: Most Popular Car Color is Black, Black Ford F-150 is Leading the Ranking

According to a recent study from Autotrader, black is the most popular paint for vehicles searched on the car shopping website. It's surprising that black proved to be more popular than white, but hey, some say that black is the new black. No, we're not kidding.
Ford F-150 color chart according to Autotrader 1 photo
Photo: Ford
And the most popular nameplate of all black-painted vehicles searched on Autotrader? The trusty old Ford F-150 pickup truck is leading the ranking, followed by the Chevrolet Silverado and Jeep Wrangler. Macho trucks with matching macho color, alright. Wait, scrap that for a second – black as we know it isn't a color. People with lab coats call it a "non-spectral color."

Now that the factual savvy are happy with that remark, we deem necessary to mention that the most popular black-painted luxury vehicles searched on Autotrader are the BMW X5, Mercedes-Benz S550, and the Cadillac CTS. The chief editor of the publication is telling us that people buy black cars because it has something to do with their personalities. That true?

In a nutshell, yes, it is! We all know that black is the absence of color and so mysterious that our subconsciousness automatically associates it with things like the secretive, power, and authority. Then again, it's also an extremely formal choice because you can match everything with black.

Regarding how it affects the mind and body, scientists have proven that black creates an inconspicuous feeling, increases the sense of potential, boosts confidence and, on certain occasions, produces feelings of gloominess. Pretty interesting stuff, although this is just half of the story.

If you think about it for a second, black is the barrier that gives us protection from external emotional stress, providing protection to emotions and feelings while hiding one's insecurities. Maybe this is yet another reason the Ford F-150 pickup truck leads the ranking. Anything else? Bard Whalen, Ford color and materials designer, has something to add about this: “Color is a very important part of the vehicle purchase."

"After, ‘What vehicle did you get?’ it’s usually the second question asked – ‘What color is it?’ People relate their style to their color selection because it says something about their personality.”
No truer words have ever been spoken. If you own an F-150, please drop a comment about the color of yours and why you've chosen it.
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About the author: Mircea Panait
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After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
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