Photo: Ford
Driving a convertible already shows that you obviously like to enjoy the sun and open air, but did you know that owning a drop-top could say even more about you? A recent study from Experian Automotive reveals people who drive convertibles tend to have a higher education and are wealthier than the average car buyer.
Using data compiled from the first quarter of this year, the study finds that half the people who buy convertibles have at least a bachelor’s degree, while only 38.2 percent of average new car buyers have the same level of education. Along the same lines, the study shows that about 20 percent of convertible owners had an income of at least $175,000, which is about twice as many non-convertible buyers (10.7 percent) with this level of income. Finally, 11.7 percent of people who buy convertibles live in a house valued at more than $1 million, which is nearly triple the number of average car buyers (4.4 percent) who own such homes.
“Our research shows that convertible drivers also tend to be more affluent than the average new car buyer. One explanation to this could be that more luxury brands tend to have a convertible option,” said Brad Smith, director for Experian Automotive.
Another reason, of course, could be that convertibles are not always practical as a primary vehicle, so those who own a convertible own other cars as well.
While all of this information might be surprising to some, the location as to where the study found to be the most popular regions for convertibles wasn’t. Of all the convertible sales in the first quarter of 2014, 13.4 percent were in California, 9.6 were in Florida and 7 percent were in Texas.
As far as the top sellers among convertibles, the list through March included the Ford Mustang, Chrysler 200, Mazda MX-5 Miata, BMW 3 Series (before the new 4 Series went on sale) and the Chevrolet Corvette. Sadly, it appears that the ultimate convertible, the Jeep Wrangler, was not included in this study.
Via AutoGuide
“Our research shows that convertible drivers also tend to be more affluent than the average new car buyer. One explanation to this could be that more luxury brands tend to have a convertible option,” said Brad Smith, director for Experian Automotive.
Another reason, of course, could be that convertibles are not always practical as a primary vehicle, so those who own a convertible own other cars as well.
While all of this information might be surprising to some, the location as to where the study found to be the most popular regions for convertibles wasn’t. Of all the convertible sales in the first quarter of 2014, 13.4 percent were in California, 9.6 were in Florida and 7 percent were in Texas.
As far as the top sellers among convertibles, the list through March included the Ford Mustang, Chrysler 200, Mazda MX-5 Miata, BMW 3 Series (before the new 4 Series went on sale) and the Chevrolet Corvette. Sadly, it appears that the ultimate convertible, the Jeep Wrangler, was not included in this study.
Via AutoGuide
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