Photo: Bogdan Popa/autoevolution/Hyundai
Apple Pay, Google Pay, Garmin Pay, Samsung Pay, Huawei Pay, Xiaomi Pay, and now Hyundai Pay. The number of contactless payment systems keeps growing, and after conquering the smartphone world, it's ready to expand to automotive.
Hyundai isn't the first company to bring a payment system to vehicles, but it is undoubtedly the one that seems fully confident its technology would succeed.
The 2024 Kona will pioneer the debut of Hyundai Pay, but the South Korean carmaker plans to bring the system to nine other Hyundai models in the coming months. Furthermore, Hyundai says it'll add new capabilities, including payment options built directly into navigation software.
Like Apple Pay, Hyundai Pay uses digital tokens to complete transactions, so your credit card details are not exposed. You must still add your card to the vehicle's infotainment system to set up Hyundai Pay, but your data is always secure.
Hyundai worked with Parkopedia for two reasons. First, it needed at least one service to be able to launch its technology. And second, it also required a platform addressing one of the biggest headaches typically experienced by drivers in the United States.
With Parkopedia, Hyundai will allow drivers to pay for parking directly from their infotainment screens. The process works highly conveniently, as users must select the parking space from the Parkopedia interface and then initiate and complete the payment via Hyundai Pay.
Hyundai Pay will also be available via Bluelink, and the carmaker explains that the list of supported cars will grow by adding new model years or with over-the-air updates. The company did not reveal whether existing models would receive Hyundai Pay support.
Hyundai Pay could indeed make paying for stuff from the car easier for Hyundai drivers, but the South Korean is just trying to reinvent the wheel here. In-car payments have been around for a while, including parking, as drivers could use applications installed on their phones and running on the infotainment screen via CarPlay and Android Auto to pay for parking. EasyPark is one of the most popular applications offering such functionality, letting drivers pick a parking spot and then complete the payment without unlocking the iPhone. The payment is handled by Apple Pay using the credit card configured on the smartphone.
What I think is more interesting is how Hyundai plans to improve Hyundai Pay in the long term. Hyundai Pay could eventually play an integral role in the subscription push, especially as carmakers struggle to find a way to monetize the infotainment. Hyundai itself insisted that Hyundai Pay would soon support "additional features and electric vehicle related uses cases," so I wouldn't be surprised to see the carmaker subtly stepping towards a subscription-based model in the long term.
The 2024 Kona will pioneer the debut of Hyundai Pay, but the South Korean carmaker plans to bring the system to nine other Hyundai models in the coming months. Furthermore, Hyundai says it'll add new capabilities, including payment options built directly into navigation software.
Like Apple Pay, Hyundai Pay uses digital tokens to complete transactions, so your credit card details are not exposed. You must still add your card to the vehicle's infotainment system to set up Hyundai Pay, but your data is always secure.
Hyundai worked with Parkopedia for two reasons. First, it needed at least one service to be able to launch its technology. And second, it also required a platform addressing one of the biggest headaches typically experienced by drivers in the United States.
With Parkopedia, Hyundai will allow drivers to pay for parking directly from their infotainment screens. The process works highly conveniently, as users must select the parking space from the Parkopedia interface and then initiate and complete the payment via Hyundai Pay.
Hyundai Pay will also be available via Bluelink, and the carmaker explains that the list of supported cars will grow by adding new model years or with over-the-air updates. The company did not reveal whether existing models would receive Hyundai Pay support.
Hyundai Pay could indeed make paying for stuff from the car easier for Hyundai drivers, but the South Korean is just trying to reinvent the wheel here. In-car payments have been around for a while, including parking, as drivers could use applications installed on their phones and running on the infotainment screen via CarPlay and Android Auto to pay for parking. EasyPark is one of the most popular applications offering such functionality, letting drivers pick a parking spot and then complete the payment without unlocking the iPhone. The payment is handled by Apple Pay using the credit card configured on the smartphone.
What I think is more interesting is how Hyundai plans to improve Hyundai Pay in the long term. Hyundai Pay could eventually play an integral role in the subscription push, especially as carmakers struggle to find a way to monetize the infotainment. Hyundai itself insisted that Hyundai Pay would soon support "additional features and electric vehicle related uses cases," so I wouldn't be surprised to see the carmaker subtly stepping towards a subscription-based model in the long term.
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