You know how everybody says Justin Bieber is Canada's biggest and probably worst export ever? We found the next big thing, bigger than Avril Lavigne, bigger than maple sirup or Jim Carrey.
"Sourthside Mitsubishi" is an amateur rap song created by a dealership from Edmonton, the capital of the Alberta province. It's a bit like one of those Lonely Island songs, but with a bit of a Beastie Boys vibe and a splash of "Who Let the Dogs Out".
The song is so cheesy it's actually brilliant, the sort of embarrassing thing you blast from your mom's Honda Civic when you're on a night out with your mates.
If you're thinking this is a mockery of rap music, you should stop right now. This genre is so old that mockery is actually a form of flattery. We love the way "Southside Mitsubishi" pulls no punches, aggressively promoting their products and making fun of the competition. Do you really need a rap song to sell Mitsubishis? Of course not, it's probably going to scare off a bunch of older buyers who think music peaked in the 60s. Which is why we think these crazy duded need to have their names in the Creative Car Dealer Hall of Fame, right next to the "Shift It" guy.
Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida. Full profile
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