The song is so cheesy it's actually brilliant, the sort of embarrassing thing you blast from your mom's Honda Civic when you're on a night out with your mates.
If you're thinking this is a mockery of rap music, you should stop right now. This genre is so old that mockery is actually a form of flattery. We love the way "Southside Mitsubishi" pulls no punches, aggressively promoting their products and making fun of the competition. Do you really need a rap song to sell Mitsubishis? Of course not, it's probably going to scare off a bunch of older buyers who think music peaked in the 60s. Which is why we think these crazy duded need to have their names in the Creative Car Dealer Hall of Fame, right next to the "Shift It" guy.