Can you promote something by disturbing the order? You can if you’re a carmaker that is out of ideas. smart UK partnered up with a lifestyle entertainment company called Disturbing London over the summer and made five short clips that all show how good the sub-compact vehicle integrates into the urban way of life.
If you can get past the rather annoying repetitive words such as smart and disturbing, this so-called five-minute documentary may actually give you a hint of how UK’s capital city pulse is. smart partnered up with Disturbing London - who manages artists such as Tinie Tempah, Sasha Keable, Melissa Steel and Wiz Kid - to make a series of five mini-documentary style films showing how practical, versatile and easy to drive the forfour is.
The films show the entertainment company’s road trips with the smart forfour throughout their summer activities, giving a glimpse behind the scenes into the company. The first clip - smart Disturbs Your Commute - sees UK rapper Tinie Tampah picking up Radio 1 DJ and TV presenter Greg James from home and taking him to work.
The second - smart Disturbs Ibiza - shows the entertainers traveling to the holiday island to be the perfect vehicle to support Tinie Tempah and his team. The journey continues with the episode smart Disturbs Fashion when the same artist and his manager Dumi Oburota, founder of Disturbing London, arrive at some of the coolest catwalk shows in a smart forfour.
Krishan Bodhani, Head of smart UK, said, “The smart collaboration with Disturbing London has been a very natural partnership between two brands that are both on an exciting journey - it perfectly defines what smart is about. smart was originally known for the iconic two-seater smart fortwo, but now there’s the smart forfour, providing everything our customers expect from a smart, but with added practicality and rear seats.”
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