Scot Harden Named Zero Motorcycles Vice President

Electric motorbike manufacturer Zero Motorcycles announced today it has appointed Scot Harden as the company’s Vice President of Global Marketing. Harden, who comes from BMW’s subsidiary Husqvarna brings more than 40 years of racing, management, product development and brand building experience in the motorcycle industry

"Scot is a seasoned veteran, whose experience, management style and innovative thinking will help us to achieve new levels of brand awareness and market acceptance while complementing our existing efforts,” said Gene Banman, CEO of Zero Motorcycles. “He is an excellent addition to our management team and we are looking forward to working with Scot in his new capacity at Zero Motorcycles.”

Harden began his career in 1973 as a Husqvarna factory Baja/Desert rider and he remained with the team until 1986, being inducted into the AMA Hall of Fame by gathering 20 different International motorcycle racing titles and more than 200 wins including two SCORE Baja 1000 wins, three SCORE Baja 500 wins and two SCORE Championship titles.

Harden has even finished 17th in the 2005 Dakar Rally, at age 48. Throughout his career, Harden has also served as Vice President of Marketing and Communications at KTM for more than 20 years where he developed the KTM Sportmini line of motorcycles and the KTM Jr Supercross Challenge.

“I couldn’t be more excited or more invigorated by the opportunities that lie ahead for Zero,” said Harden. “We have a real chance to transform the industry and I’m looking forward to working with the team at Zero to implement their vision and to see the change that it will bring.”