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Zero Motorcycles Signs Ralph Sheheen, Starts Road Tour

Motorsports television personality Ralph Sheheen has been selected by Zero Motorcycles as spokesperson for the brand, while the company starts its first ever multi-city road tour. The tour kicks-off in New York City on March 15 and will end in Los Angeles on March 31.

"Ralph Sheheen understands motorsports and sees Zero as a company that is changing the face of the motorcycle industry," said Gene Banman, CEO, Zero Motorcycles. "As a well respected member of the motorsports community Ralph has become a household name for motorcycle enthusiasts. His endorsement and support will help us bring attention to this rapidly growing segment of the industry."

The entire Zero Motorcycles product lineup will be featured in the tour, namely the Zero S, DS, MX and X. The 2010 line is more powerful and features new color graphics, the Z-Force Air Induction System, new throttle technology and improved suspension. The entire product line continues to be built using Zero's signature exposed aircraft grade alloy frames.

"Zero Motorcycles is innovative, exciting and offers riders the opportunity to discover a new riding experience. I am proud to be associated with Zero because they are in a unique position to change the face of the motorcycle industry," said Sheheen. "Zero Motorcycles 'gets it' and they've built a line of high-performance electric motorcycles that true motorcycle enthusiasts can appreciate."

Zero Motorcycles Road Tour dates are listed below:

  • New York, NY - Monday, March 15th
  • Washington, D.C. – Saturday, March 20th
  • Charlotte, NC – Monday, March 22nd
  • Atlanta, GA – Tuesday, March 23rd
  • Dallas, TX – Thursday, March 25th
  • Denver, CO – Monday, March 29th
  • Los Angeles, CA – Wednesday, March 31st and Thursday April 1st
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