Royal Enfield Lowers Prices, Aims for a More Solid Market Positioning

Royal Enfield 535 Continental GT Cafe Racer 1 photo
Photo: Royal Enfield
Good news for those in love with classic bikes: Royal Enfield announces massive price drops in an effort to reposition the brand in the European and North American markets.
The flagship 535cc Continental GT Cafe Racer is now offered for $5,999 (€4,420), with a price drop of around $1,400 (€1,030). The rest of the Royal Enfield bikes also received a lower pricing, helping the brand push more bikes and hopefully getting more exposure.

It looks like the Indian motorcycle industry is on an expansion spree, as the lower manufacturing costs allow that the final products be sold at prices which are significantly lower than what the competition can offer.

While this means more options to choose from, we're really glad to see the old brand coming back to true world-class performance level. So if you've been longing for an true cafe racer, now's the time to get yours.

Via bikernet
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