Rolls Royce to Bring Bespoke Car Collection to Paris

Bespoke Phantom Extended WheelbaseBespoke Phantom Extended WheelbaseBespoke Phantom Extended WheelbaseBespoke Phantom Extended Wheelbase
British car brand Rolls Royce announced today it will bring several bespoke variants featuring the company’s extensive personalization program of the Ghost and Phantom models to the 2010 Paris Auto Show next week. The automaker has offered us a glimpse of these models through a set of photos, with further images and details to be revealed at the event.

The collection includes a Phantom Extended Wheelbase in Gunmetal metallic with Sunrise leather interior and a Carrara White metallic Phantom Drophead Coupé with Hotspur Red leather interior. Joining the aforementioned models are a Phantom Coupé and two Ghosts.

“Ghost is a more approachable Rolls-Royce that is bringing an entirely new type of customer to the Rolls-Royce brand,” said
CEO Torsten Müller-Ötvös, in a statement for the press. “But in Paris we are also demonstrating how we continue to strengthen our position as the pinnacle luxury brand thanks to the enduring appeal of Phantom family and the depth of our bespoke personalisation service.”

Featuring a unique exterior colour and sunrise leather interior, the Phantom Extended Wheelbase comes with a selection of classic bespoke interior design elements. This includes seat piping, mother of pearl centres to white instrument dials, control dials and clock face, Rolls-Royce monogram embroidery in all head restraints and personalized tread plates inscribed with Mondial de l’Automobile Paris 2010.

Aside from the bespoke collection, Paris will also play host to Rolls-Royce Motor Cars exclusive four-person picnic set that has been designed in-house and finished in polished aluminum, veneer and leather.


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