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Rolls-Royce on Luxury SUV Rumors: "Never Say Never"

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Photo: Rolls-Royce
British luxury carmaker Rolls-Royce is not planning an SUV anytime soon, but company representatives admitted they haven't given up on the idea.
Asked to comment upon the Rolls-Royce SUV rumors surfaced about three weeks ago, the company's Asia Pacific regional director Paul Harris told CarAdvice that "there's nothing on the drawing board". At least for now…

"The Rolls-Royce philosophy is very clear, and that is that we will never say never to anything. As it stands at the moment it’s not in discussion. We’ve just brought Wraith to market, that’s probably our model offering in the new market for at least the next two and a half years. There’s nothing on the drawing board at all as it stands now, but the never say never scenario still stands," Harris said.

Rolls-Royce South and East Asia Pacific general manager Dan Balmer explained a little bit more, saying that design and ride quality might get in the way of Goodwood-based SUV.

“Design and Rolls-Royce are very closely linked. We’re very close to what we do with our cars and there are certain rules we stick to all the time. Does an SUV break that? Maybe it does. Our number one concern before design, though, is ride quality. The car has to have an excellent ride quality, best in class. SUVs aren’t known for their ride quality. 4×4 drivetrains and systems are not the best-riding you can get," added Balmer.
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About the author: Ciprian Florea
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Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer.
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