Renault Seeks Polish Sponsor for 2010

It's no secret that Renault F1 Team's policy in naming the 2010 Formula One lineup was strongly linked with the team's need for sponsorship. While signing Robert Kubica for his strong credentials in the series – he used to battle for the world title back in 2008 – Vitaly Petrov was brought to Enstone because of his strong sponsorship (nevertheless, nobody could argue against the fact that he's a great racer, having finished the 2009 GP2 Series in the runner-up).

Several reports in the past couple of weeks suggested that Petrov will pour into Renault's accounts no less than 15 million euro throughout the duration of the 2010 campaign, but the money will not be supplied by a bunch of Russian sponsors, but by his father. Shortly after signing the deal, Petrov actually urged the sponsors in Russia to step in and “wake up” for F1 involvement.

Now it has emerged that Renault – controlled by Luxembourg-based company Genii Capital – is now seeking sponsorship in Poland also. Until a few years ago, the country has been practically nonexistent in terms of Formula One appearance, but the great performances managed by Kubica brought a brand new exposure to the sport in Poland.

Genii Capital's owner Gerard Lopez was the man to confirm the talks with three major Polish companies, but admitted that the chances of inking a deal in Poland are still quite slim, as the market is still quite virgin in terms of F1 branding.

(The) Polish market has not been properly explored yet. We're holding talks with three Polish companies,” said Lopez, according to economic daily Puls Biznesu.

Despite a terrible season with BMW Sauber last year, Robert Kubica was by far the richest sportsman in his native Poland, ending the season with no less than 4 million euros in his account.
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