If you want to promote a truck with a hard-headed badge and too much attitude, what better place to go to than the team with the most Stanley Cup Championships ever. That’s probably why this unusual partnership has been formed - the Ram 1500 Express 4X4 Crew Cab is named the “Official Truck of the Red Wings.”
“The Red Wings and the Ram share the same values of hard work, toughness, and the determination to win. It is this passion that the brand captures in new creative elements produced specifically for our partnership and built off of Ram’s successful Guts Glory campaign,” said Director of the Great Lakes Business Center, John Plecha.
There’s going to be a Red Wing Ram sold soon, featuring the Hokey team’s logo on the headrests, seats and even the tailgate. It’s a limited production vehicle, but we’re just goingto focus on one of the funniest commercials ever.
Google News