Chrysler's Rams to Enter "Thousands of Wal-Mart Stores"

Chrysler Group’s Ram truck brand plans to start a more aggressive publicity campaign by expanding its experimental advertising into Wal-Mart stores across the country this fall. The advertising campaign will be in “thousands of Wal-Mart stores” and will gather other Ram partners, like Mossy Oak camouflage, as explained by head of Ram advertising Marissa Hunter.

"We recognize the alignment between truck buyers, the hunting/fishing lifestyle and Wal-Mart. We are working on promotion that brings all three together," Marissa Hunter was quoted as saying by AutomotiveNews.

Any further details of the promotional campaign were not commented by Hunter. The courageous advertising campaign was conceived by Richards Group, a Dallas agency which is involved in marketing and advertising activities and was started this summer. The special guest start of the commercial will be Sam Elliot which will continue to lend his voice to the advertisements as Ram continues to build its brand identity.

"The role of these spots is twofold. First, continue to create overall awareness about the capability of the full Ram lineup. Second, do so in a manner that inspires consumers to think differently about the Ram truck brand," Hunter added. Also, Fred Diaz CEO of the Ram brand and Chrysler Mexico explained that the first seven months of 2011, Ram sales were up 25 percent and expects sales to grow for the rest of the year.

"The fourth quarter always represents a key selling season opportunity for commercial business which historically increases commercial sales by up to 50 percent," the aforementioned source quotes Fred Diaz CEO of the Ram truck brand as saying.