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Projection Mapping on a Tesla Model S Blends Two Futuristic Technologies

Projection mapping on a Tesla Model S 5 photos
Photo: Screenshot from Vimeo
Projection mapping on a Tesla Model SProjection mapping on a Tesla Model SProjection mapping on a Tesla Model SProjection mapping on a Tesla Model S
Not being able to believe one's eyes used to be just an expression, but lately, technology has started offering numerous ways in which our eyes can be tricked. With hyper-realistic digital graphics and powerful hardware acceleration, it's hard to tell what is real and what isn't.
Go to YouTube and watch a behind the scenes clip for one of HBO's Game of Thrones series, and you'll be disappointed to find out how little of it is real. OK, we know dragons and giants don't exist (not anymore, right?), but it's disheartening to know that an entire battle was filmed with jut 30 horses and 100 men. Especially if you happen to be a D-grade actor making a living as an extra.

But this is how things go right now, and there's nothing any actor - A-, B-, C- or D-grade - can do about it, let alone somebody sitting in a chair and reading this text. So maybe the best course of action is to sit back and enjoy whatever comes our way without even bothering to try and guess whether it was captured through a lens or created on a computer.

The clip you are about to see isn't trying to fool anyone into believing they're watching anything other than a Tesla Model S under a white sheet with projectors casting various images over it. Seven projectors, to be more exact - six for the 360-degree mapping of the car, and one additional for the "perspective mapping" (more on that later).

The whole show was put together by Mindconsole with help from ProVideo to "test a new mapping technique rarely used before." The authors name the Model S as an "obvious choice" quoting its "unique and bold design" as the main reason behind it. Well, considering it spends the whole time hidden under a cloth, we don't see how that mattered too much.

It's not something we haven't seen before, but it's very well executed and with some very clever ideas. The best part comes towards the end when that seventh projector is put to work to create a very palpable optical illusion that made the car look as if it actually moved by tilting forward under braking. But that being said the whole video is rather trippy, so it's definitely worth watching.
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About the author: Vlad Mitrache
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"Boy meets car, boy loves car, boy gets journalism degree and starts job writing and editing at a car magazine" - 5/5. (Vlad Mitrache if he was a movie)
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