Chairman Ratan Tata says the model will arrive once its Lambo-like swing-doors are replaced with two conventional ones and engineers change the concept’s futuristic instruments and controls with more conventional ones.
The Pixel is a two-door version of the Nano, which Tata says is “the most package-efficient four-seater in the world”. It is powered by a 1.2-liter three-cylinder diesel engine, churning out in the region of 60 hp.
The powerplant is mounted under the rear seats and drives the back wheels using a five-speed gearbox. With optimized aerodynamic drag, low rolling-resistance tires, stop-start technology and intelligent battery charging, the Tata Pixel returns a fuel economy of 3.4 l/100km (69 mpg) and CO2 emissions of just 89g/km on the combined cycle.
Tata also said that his company is likely to launch a four-door Pixel with similar looks and a chassis borrowed from the Nano. He denied the rumors relating to problems with Nano production in India, but admitted sales have been problematic.
“The Nano is a different kind of car, intended to replace motorcycles in India,” he explained. “It needs a different kind of marketing, especially in rural areas, where buyers are new to cars. Perhaps we can be criticised for not having our marketing plans better in place, but we have corrected the problem.”
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