Porsche to Switch Focus on SUVs

After the success registered by the Cayenne, Porsche will continue to focus on the SUV market and will even try to expand its product market in the years to come, as the company hopes that this particular segment will represent more than a half of its sales. As we all know by now, Porsche is currently working on a brand new SUV to slot below the Cayenne, with voices familiar with the matter claiming it would be called Cajun.

Porsche Australia managing director Michael Winkler told that the German brand expects sales to be driven by the SUV segment, but the company predicts a slight recovery after 2013 when it will debut a new compact soft roader.

“I see that car (Cajun) taking us to that 2000 number in Australia,” he said. “If you take a look through 2013, when this car that my colleagues have confirmed is supposed to come, then short term yes (SUV sales will top 50 per cent). But other models due after that will shift the mix again. I think if you shift away from the Porsche-core long term then that becomes an iffy proposition. People do not buy 911s because we make SUVs, it’s the other way around.”

Details on the Cajun are yet unknown, but it is believed that Porsche will introduce the new model in the years to come in order to continue the success posted by Cayenne and to better compete against existing rivals in the segment. Rumors were suggesting that Porsche could roll out the Cajun in 2014 or 2015, but developments might be rushed a little bit so expect a preview at the upcoming auto show.
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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