Porsche Launches Mobile Tag Program in the United States

The North American division of Porsche today announced that consumers can now benefit from a new feature when they visit one of the company’s dealerships, as they now have instant access to the vehicles on display, thanks to the mobile tags and smartphone tag readers.

Each scan of a mobile tag-equipped Porsche automatically opens a micro website using the phone's built-in web browser and features a wealth of specific product information to the exact car being browsed, including vehicle videos, leading press reviews and even the unique sound of the Porsche model's engine.

A customer can also provide contact information for fast follow-up by a Porsche sales professional, or can browse anonymously.
"Porsche customers enjoy both performance and technology and are using their mobile devices to help make vehicle purchasing decisions," said Michael Bartsch, chief operating officer of Porsche Cars North America. "The dealers that have begun using mobile tags in their showrooms have noted positive feedback from their sales team as well as greater customer engagement and enthusiasm."

Additionally, Porsche dealers can now use the new SalesPad Apple iPad 2 application to instantly display and share information on a particular car while also tapping into the Porsche Car Configurator, which allows the customer to easily custom design their dream Porsche.

Also, Porsche has designed new web and mobile tools that help on-the-go customers quickly locate and connect with dealer sales and service information. The latest innovations include Smart Mobile for touch-screen handheld devices, featuring customized dealership information including available inventory, special offers and easy driving directions.