Porsche to Triple Dealer Network in China after Decade of Success There

Porsche is set for a significant expansion of its dealer network in China, from 33 currently to around 100 locations, as the carmaker has seen fit to do so after 10 years of market success in Asia’s largest car buyer. By doing this, it hopes to position itself for the maximum benefit from the ever-growing Chinese consumer boom.

“Our products continue to inspire discerning Chinese customers. It is our goal that our sales and turnover will continue to outstrip general market growth by a significant margin in future as well,” said Chinese car market. Bernhard Maier, Porsche AG Board of Management Member for Sales and Marketing.

The sports car manufacturer has been present in China with its own Porsche Centres since 2001. Sales figures have been on a steep upward slope ever since, as just less than 300 vehicles were sold in the country (including Hong Kong) in 2001, and by 2010 it was already 14,785 units.

Porsche’s performance in the Chinese market is also confirmed by independent sources, as in recent years, Porsche vehicles have received awards from numerous Chinese specialist publications: “Auto, Motor und Sport China” awarded Porsche the title “Best Car Brand” for 2010. In addition to the Cayenne and Panamera model lines, both of which are built in the Leipzig plant, Porsche sees significant growth potential primarily in the sports car segment.

“Each Porsche embodies intelligent performance, because in addition to their high degree of everyday practicality, our sports cars enjoy the credibility of their excellent performance on the racetrack. In future our Chinese customers also will be able to experience this riveting performance on ideal test tracks – from a driving safety training course to a driver's course with a racing licence,” said Bernhard Maier, commenting on the establishment of a Driving Center modeled on the Porsche Sport Driving School in Leipzig and the Driving Experience Centre in Silverstone.
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram
About the author: Mihnea Radu
Mihnea Radu profile photo

Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
Full profile


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories