Porsche July Sales Down in 2010, Demand in China Stronger Than Ever

What do you do when you miss last year’s sales figures for the month of July, even though most of the other carmakers exceeded them, including your sister companies from Volkswagen Group? You realize that every cloud has a silver lining.

With 10,772 Porsches delivered in the month of July, the Stuttgart carmaker “came close to matching the very good result of 11,169 units in the same month last year”. Thankfully, the figures for the whole seven months of 2011 that have passed add up to 71,381 units delivered, an increase of 28.6 percent over the same period of 2010.

What’s more, with 2,484 sold in China last month, Porsche can report a fivefold increase compared with the same month last year and also the best monthly result in China ever. In total the sports car manufacturer delivered 14,751 vehicles in the current financial year in Porsche’s second largest market. This marks a 72.6 per cent increase compared with the period January to July 2010. As you’d expect given the fact that they had to increase the production quota for next year, the Cayenne is on top of the sales charts.

The SUV was also the best-seller across the world, with 5,483 vehicles delivered in July 2011, half the who figure for the month. This represents an increase of 16.1 per cent compared with the same month the year before. Panamera deliveries of 2,352 in the reporting month were slightly up on last year’s result, while the 911 model line, facing an imminent change of model, posted a 35.1 percent fall to 1,666 vehicles.

“Customer deliveries this year are exceeding our expectations. In July we almost rivaled last year’s record high. We are looking to the months ahead with confidence and believe that new vehicles such as the Panamera Diesel will boost European sales figures,”
said Bernhard Maier, Porsche AG Board of Management Member for Sales and Marketing.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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