Cayenne and Panamera Boost Porsche Sales

Despite the tough economical climate, Porsche is on a roll when it comes to sales. The German carmaker has managed to sell 21,218 units in the first three months of the 2010 short fiscal year (from August to October).

The figure represents an impressive 86.4 percent growth compared to the same period of last year. Porsche management has admitted that the 2009 quarter was week, thus the high growth was somewhat expected.

Almost half of the models sold were the new Cayennes, which fared particularly well with 10,292 units shifted, marking a 151% improvement. The Panamera, with 5,778 vehicles and a growth rate of 94%, did well too. The success of the 4-door luxury coupe is largely due to the fact that last year it wasn't available on all markets and the six-cylinder model went on sale in May 2010.

Porsche's traditional sportscar, the 911, also saw sales go up, reaching 3,130 units (+20.4%), while the Boxster with 1,089 and Cayman with 929 vehicles remained the least coveted Porsches.

The bulk of the cars were sold on the American continent, 7,268 units, marking an increase of 82%. Asia saw the biggest growth rate, fueled by strong demand from China. Asian sales more than doubled to 6,868 cars.

"We can be satisfied with the key indicators of the first three months. Porsche AG is continuing on a profitable growth course,"
said Matthias Muller, chairman of the executive board of Porsche AG.

"Due to the order intake worldwide in the past few months, we expect a good double-digit return on sales in the short fiscal year from August to December 2010. With this current order situation, we also anticipate a good start to the new fiscal year 2011," Lutz Meschke, member of Porsche AG's executive board in charge of finance and procurement, added.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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