Porsche Expands Motorsport Partnerships

Porsche announced that it has expanded its range of motorsport advertising partnerships and sponsorships.Alongside the current partnerships with the brands Veltins, Tudor, Loctite, ZF Sachs, BBS, Fein, Hazet, MAN and Sigma, the German street and racecar maker strenghthened a long list of business bonds.

Porsche AG extended its cooperation contracts with ExxonMobil and Michelin, as well as its motorsport collaboration agreements with adidas, Emitec, Brembo, Ultimate, BT Bremsen Technik and Stand 21. Rolf Benz, WMF and Darboven continue as hospitality partners.

The partnership with the workshop supplier Theo Forch, which was debuted last year, was intensified, while Hewlett-Packard has returned as a partner of the Carrera Cup Deutschland.

In addition to that, Draxlmaier becomes one of the Carrera Cup’s partners for the first time. The company is a supplier of interior parts and systems, as well as electrical/electronic components that already works with Porsche as a series supplier. Braun, a brand of consumer goods company Procter & Gamble, partners the VIP car in the Porsche Mobil 1 Supercup.

“We are delighted that our partners keep their trust in motorsport as an effective marketing and business platform around the Porsche brand,” said Florian Kurz, Head of Porsche Motorsport - Business Relations. “With the new partners, we have very high profile brands onboard that excellently fit in and add to the Porsche partner network. For us, the development of the partnership family is a confirmation and also a motivation to convince other strong brands of the merits of a partnership with Porsche Motorsport.”