Porsche Bracing for Sales Slowdown in 2013

Porsche Cayenne 1 photo
Photo: Porsche
Porsche is one company that has found a way to capitalize on the wealth of emerging markets. China is one example, buying more Cayenne SUVs than anybody else.
With a lineup that includes more new models than ever, the German automaker should be feeling its strongest right now, but it’s not. The maker of the 911 is going to cut investments in costly projects because it’s sales 5 to 10 percent below its original expectations for 2013.

"We will possibly delay the one or the other project," Porsche brand chief Matthias Mueller said yesterday, according to Autonews.

Porsche’s sales are up 15 percent this year, despite the continuing economic slowdown in Europe. Porsche’s figures are still backed by strong demand from China and the US, but they probably expect no big increases for next year.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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