This aim has been set in the context of the country’s rising economic situation - which will increase the luxury cars’s commercial potential.
Last year, Porsche’s sales on the Chinese market totaled 9,090 units, which represents a 13 percent increase, head of Porsche’s Chinese arm, Helmut Broeker told Bloomberg. China is expected to surpass Germany as the carmaker’s second biggest market by 2012, with an estimated sales figure of 16,000 units.
The German automaker is expanding its dealer network and is introducing new models to the Chinese market in order to make the most out of China’s potential. In 2009, 10.3 million passenger cars were sold in China, making the country the world’s largest automotive market. This was a historic landmark, as it was the first time when the U.S. lost its top position. China’s January 2010 automotive sales report, which has just been released, shows that 1,218,722 passenger cars have been sold there last month - a 84 percent year-to-year increase or a 5.1 percent increase over December 2009.
Recently, Porsche has released its global sales report for the first half of the 2009/10 fiscal year (which started on July 31, 2009). This indicates a 3.1 percent year-to-year decrease due to a 16 percent fall on the North American market and a 6 percent one in Europe. This came in contrast with sales from other regions which registered an increase. However, Porsche said that it expects its overall 2009/10 fiscal year's sales to grow.