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Porsche 911 Selling Well Despite Imminent Facelift

Porsche 911 Targa wheel 1 photo
Photo: original image by autoevolution
Porsche North America’s August sales figures are in and it seems that the 911 has once again confirmed its timeless appeal. Despite the upcoming facelift, the rear-engined coupe’s sales jumped by 32 percent compared to August 2013.
Not even the GT3 RS fire recall managed to upset the aura of the 911, with dealers pushing 206 units of the “driver’s best friend” edition last month.

A recent count made by GM gives us an X-ray view of the premium sport segment, where we find the Neunelfer on the second spot. The top covered deliveries that took place between January and July 2014.

While 6,017 units of the 911 found a home, the C7 Corvette managed to reach an audience of 20,804 drivers. Then again, while the Stingray starts at $54,000, you can’t get your hands on a 911 steering wheel without having to pay at least $84,300. Out there on the market, the battle isn’t just about bang for buck, which means the two don’t actually share all that many customers.

Regardless, the 911 was followed by the BMW 6-Series (5,717 units), the Maserati (5,956 units), the Mercedes SL (2,860 units), the Mercedes SLK (2,765 units), Porsche’s Boxster (2,402 units), the Jaguar F-Type (2,238 units), the Porsche Cayman (2,043 units) and finally the BMW Z4 (1,333 units).

Returning to the Zuffenhausen-based carmaker, deliveries for the first eight months of 2014 rose 11.6 percent to 31,759 vehicles. With the exception of the Macan, which wasn’t at the table in 2013, all the other models in Porsche’s line-up showed largely similar sales figures for the January-August chart.

As for the upcoming mid-cycle revamp of the 911, the reports are wilder than ever before, running from the introduction of the turbocharged flat four engines to a chassis code jump (the 911 is expected to skip the 991.2 designation, going straight to 992).
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About the author: Andrei Tutu
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In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
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