The next two races, which are scheduled to take place at Atlanta Motor Speedway and Richmond International Raceway, will see the Camaro wear this pink outfit to offer support for the American Cancer Society's Making Strides Against Breast Cancer project, which is part of the national Breast Cancer Awareness Month (October).
However, the car won't only display its special livery in order to raise awareness, as the automotive producer has thought of a way to generate financial support directly. For each lap the safety stays on the track, Chevy will donate $200 to the American Cancer Society.
"For 100 years, Chevy has been helping people along the journey of life in countless ways," said Alan Batey, Chevrolet vice president, Sales and Service. "But as we all know, sometimes life's journeys take detours or end too early. Together with our race fans, Chevrolet wants to help the American Cancer Society create a world with less cancer, more birthdays and longer journeys."
However, we are facing a moral dilemma. Let's say the race starts and the cars hit dazzling speeds. Do we want things to stay calm or do we want to see full contact in order for the pink Camaro to be brought in and generate cash for charity?