Photo: Peugeot
The European economic crisis has stared to bite down hard on the automakers, and a drastic budget cut has been announced by PSA Peugeot Citroen. Effective immediately, Peugeot’s remarkable career in Le Mans style endurace racing will come to a very abrupt end.
The move will halt the development of HDi race technology in the long run, but it will allow them to save further money from the program and can focus their efforts on launching new cars in 2012.
“This decision has been taken against the backdrop of the challenging economic environment in Europe coupled with a particularly busy year for the Brand in terms of new vehicle launches. In this context, Peugeot prefers to concentrate its 2012 resources on its commercial performance and, in particular, ensuring the successful launches of the 208, 3008 HYbrid4, 508 RXH, 508 HYbrid4 and 4008 which will take forward the Brand's strategy of moving upmarket and extending its global presence,” the official statement from Peugeot Sport reads.
“This decision has been taken against the backdrop of the challenging economic environment in Europe coupled with a particularly busy year for the Brand in terms of new vehicle launches. In this context, Peugeot prefers to concentrate its 2012 resources on its commercial performance and, in particular, ensuring the successful launches of the 208, 3008 HYbrid4, 508 RXH, 508 HYbrid4 and 4008 which will take forward the Brand's strategy of moving upmarket and extending its global presence,” the official statement from Peugeot Sport reads.
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