This red dot award follows the Most Beautiful Car of the Year 2009 award, claimed by the RCZ at the 25th International Automobile Festival earlier this year. The RCZ was selected following an on-line voting process which involved over 100,000 Internet users from 62 countries, with the distinction being Peugeot’s fourth award of this kind.
“The red dot label is a worldwide recognised quality seal for outstanding design and the red dot design award’s jury (consisting of thirty international experts) guarantee an objective and fair comparison of all entered products. The submissions are evaluated according to the highest standards. The adjudication process follows a canon of strict criteria, which is constantly adapted to the latest findings in formal, technical, manufacturing, societal, industrial and ecological requirements,” stated the press release.
The Peugeot RCZ is a key vehicle for the French carmaker, as it will be the first car in the company’s new Hors-Serie premium sub-brand, which will receive two additional models in 2011 and 2012.
“Far more than a concept car transformed into reality, the RCZ marks a new era in the history of Peugeot’s sports cars. This 2+2 coupé boasts an expressive, energetic styling, its most characteristic features being the double bubble roof and rear window, and the two aluminium arches. The distinctively styled interior places the driver in a sporty and subtly superior surroundings, ideal for enjoying the roadholding qualities of the RCZ to its fullest,” stated the press release.
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